Graphic: Every Drop Creates Ripples and Waves to End Equality

As ANA/AIMM members, we pledge to hold ourselves and the industry accountable for promises made to rid our industry of systemic racism and institutional bias. Learn more about how you can join our commitment to effect change:


The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential.


AIMM has been the catalyst for unprecedented industry research examining multicultural marketing opportunities and the obstacles that stand in the way of optimal growth.


By 2020, over 40 percent of the U.S. population will self-identify as multicultural: African-American, Hispanic, Asian, or a combination of two or more races


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Hispanic=ITALY58.9 M
African American=ARGENTINA42.6 M
Asian=SYRIA18.9 M
Disabled=UNITED KINGDOm65.4 MM

The size of diverse segments’ wallets are bigger than some of the richest countries around the world:


Hispanic>canada$1.7 T
African American>Australia手机p站梯子
ASian>Pakistan$1.7 T
LGBTQ>Malaysia$926 B
Disabled>POLAND$1.1 T
SEE List of AIMM MEMBER Companies


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A Letter From ANA and AIMM: We Commit to Do Better